Investment Supports New Products, New Markets and Expanded Team as Lead Gen Industry Embraces Lead Authentication Standard
Philadelphia, PA (PRWEB) August 13, 2013 - LeadiD, the first neutral, privacy-friendly, trusted arbiter of lead transactions, today announced that it has raised an additional $1 million in capital from Philadelphia-based Genacast Ventures, lead investor in LeadiD’s initial $1.7 million seed-stage investment. The investment supports the company’s growth trajectory and is a strong validation of both its business model and the growing adoption of the LeadiD authentication standard in multi-billion consumer verticals such as education, mortgage, insurance and short-term loans. LeadiD will use the new funds to expand its team, accelerate product innovation and continue to drive market adoption.
“LeadiD’s significant achievements and momentum over the last year are clear indications that we are building a breakout business and defining a new market,” said Ross Shanken, LeadiD CEO. “LeadiD is becoming the de facto standard for bringing both lead buyers and sellers together because our technology platform empowers a neutral and trusted transaction. This investment will enable us to sustain our outstanding momentum with new talent, expanded footprint and aggressive technology innovation and product enhancements.”
“Ross and his team have built a market-transforming company with a disruptive technology that is solving the lead gen industry’s biggest challenges,” said Gil Beyda, Founder and Managing Partner of Genacast Ventures. “Our support enables LeadiD to rapidly expand its reach and underscores our commitment to continue to support breakthrough technology.”
This new development builds on company’s early success in forming strategic partnerships with industry leaders to facilitate seamless adoption by lead buyers. Earlier this year, the company launched LeadiD Marketplace, a single source for best-in-class marketing solutions that support the LeadiD standard. Solutions in LeadiD Marketplace are fully integrated with LeadiD, and are offered ‘on-demand’ for rapid implementation, enhanced results and increased ROI.
A few short weeks ago, the company also reached another major milestone with the unveiling of the LeadiD TCPA Compliance app. The app provides organizations a way to obtain and demonstrate definitive confirmation that the proper TCPA (Telephone Consumer Protection Act) disclosures were present during the lead event and that the consumer did in fact provide express consent. The LeadiD TCPA app is the first truly scalable TCPA app because it doesn’t require disruption of dialer operations with manual screen shot review, thereby preserving an organization’s speed-to-contact advantages. LeadiD also commissioned a white paper and checklist addressing TCPA concerns in the online media sector.
The firm has also been recognized by industry peers for significant achievement and was named winner of the coveted Most Innovative Company award in the 2013 LeadsCouncil LEADER Awards program.
Founded in January 2011 by Ross Shanken, LeadiD is the only independent, neutral, open technology platform, which tracks the origin and history of every lead event that utilizes the LeadiD system. No supplier-proprietary data is exposed, but rather, LeadiD allows Lead Sellers and Lead Buyers to make real-time decisions based upon definitive origin and history flags that are predetermined. LeadiD fosters an environment of trust in the transaction, one where both Lead Sellers and Lead Buyers alike derive top-line value. With unmatched data, LeadiD is the industry standard for authenticating lead origin and history and the authentication platform of choice for firms of all sizes. For more information, visit LeadiD.com or follow on Twitter @LeadiD
About Genacast Ventures
Genacast Ventures (http://www.genacast.com) invests in Internet technology entrepreneurs with a vision and passion for forging new markets or disrupting old ones. Established in 2008 as a partnership between serial entrepreneur Gil Beyda (Real Media and Tacoda) and Comcast Ventures, Genacast’s commitment to helping exceptional entrepreneurs build great companies is already experiencing success with its first investment Invite Media being acquired by Google and its second investment Demdex being acquired by Adobe. Current portfolio companies include DoubleVerify (online advertising), PackLate (travel), Enterproid (mobile), Mortar Data (big data), LeadiD (lead generation), YieldMo (mobile advertising), Rocketrip (corporate travel) and Riskive (security). Genacast invests up to $1M in 3-4 seed-stage start-ups each year.
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The pyramid of the five dysfunctions of a team (in order of importance, from the bottom, up):
1) Absence of trust: stemming from an unwillingness in the team members to be vulnerable and genuinely open up with one another about their mistakes and weaknesses.
2) Fear of conflict: inability to engage in unfiltered, passionate (yet constructive, though it may strike you as odd) debate.
3) Lack of commitment: no buy in and commitment can be expected when ideas and opinions have not been aired and genuinely taken into consideration prior to a decision.
4) Avoidance of accountability: without commitment to a clearly defined set of goals, team members will hesitate to call their colleagues on their actions and behaviors that are counterproductive for the team.
5) Inattention to results: Lencioni brings it all home through the realization that avoidance of accountability leads to a state where team members tend to put their individual needs above the team’s collective goals.