SAN FRANCISCO, California — CoverHound today announced the naming of Keith Moore to its board of directors. Moore is currently the Chief Marketing Officer at AcademixDirect, Inc., after prior roles as General Manager at LendingTree and IAC, and Senior Vice President of the 2008 IAC spinoff Tree.com.

“We’re thrilled to welcome Keith to the team. He’s an insurance industry veteran and an efficient brand marketing expert who will be a valuable asset as we seek to make the CoverHound brand synonymous with finding the right coverage at the right price,” said Basil Enan, CoverHound Founder and CEO.

CoverHound is where smart shoppers find car insurance. Users can calculate their personal insurance needs, compare accurate rates from top carriers — and buy the right policy at the right price. The product will beta launch in January 2012.

Moore will join the CoverHound board alongside Jon Soberg, Senior Vice President at Blumberg Capital, and CoverHound Chairman Enan. This is yet another milestone in the short lifetime of the company, which recently launched CoverHound Insurance Solutions, a national full-service agency, and extended its footprint by opening an additional office in Southern California.

“CoverHound will be an innovation leader in both the insurance and comparison shopping marketplaces, so it’s definitely an honor to join their board,” said Moore. “I am looking forward to helping the team as CoverHound grows into a market leader.”

Moore has worked in Internet product development and marketing for more than 16 years, with deep knowledge and relationships within both the insurance and lead generation worlds. Other positions held by him include Chief Marketing Officer at iContact, Senior Vice President at LoanWeb.com and Vice President, Marketing, Sales and Internet Operations at Western Mutual Insurance, where he was responsible for developing, launching, and successfully marketing the web’s first homeowner’s insurance instant quotes with automated underwriting and preferred policy binding options.

About CoverHound

CoverHound powers your car insurance searches on the web. Dedicated to giving consumers transparent access to the best car insurance rates, CoverHound provides smart recommendations and personalized quotes. With the guarantee of no spam and promise to keep all private information safe, consumers stay in control. CoverHound secured seed funding from Blumberg Capital in June 2011. For more information, visit coverhound.com.