In a fast-changing world, education is still in high demand online. Google looked at internal search query data, Compete clickstream data and commissioned a brand perceptions study with Ipsos OTX to understand the 2012 landscape and found:
- 80% of education search query paths end without a conversion.
- 1 in 4 education researchers never even look outside the web.
- 9 in 10 don’t know which school they want to attend at the onset of the journey.
- 2 out of every 3 researchers who use video do so to understand speciﬁc features of a school.