Posts tagged keith moore

SAN FRANCISCO, California — CoverHound today announced the naming of Keith Moore to its board of directors. Moore is currently the Chief Marketing Officer at AcademixDirect, Inc., after prior roles as General Manager at LendingTree and IAC, and Senior Vice President of the 2008 IAC spinoff Tree.com.

“We’re thrilled to welcome Keith to the team. He’s an insurance industry veteran and an efficient brand marketing expert who will be a valuable asset as we seek to make the CoverHound brand synonymous with finding the right coverage at the right price,” said Basil Enan, CoverHound Founder and CEO.

CoverHound is where smart shoppers find car insurance. Users can calculate their personal insurance needs, compare accurate rates from top carriers — and buy the right policy at the right price. The product will beta launch in January 2012.

Moore will join the CoverHound board alongside Jon Soberg, Senior Vice President at Blumberg Capital, and CoverHound Chairman Enan. This is yet another milestone in the short lifetime of the company, which recently launched CoverHound Insurance Solutions, a national full-service agency, and extended its footprint by opening an additional office in Southern California.

“CoverHound will be an innovation leader in both the insurance and comparison shopping marketplaces, so it’s definitely an honor to join their board,” said Moore. “I am looking forward to helping the team as CoverHound grows into a market leader.”

Moore has worked in Internet product development and marketing for more than 16 years, with deep knowledge and relationships within both the insurance and lead generation worlds. Other positions held by him include Chief Marketing Officer at iContact, Senior Vice President at LoanWeb.com and Vice President, Marketing, Sales and Internet Operations at Western Mutual Insurance, where he was responsible for developing, launching, and successfully marketing the web’s first homeowner’s insurance instant quotes with automated underwriting and preferred policy binding options.

About CoverHound

CoverHound powers your car insurance searches on the web. Dedicated to giving consumers transparent access to the best car insurance rates, CoverHound provides smart recommendations and personalized quotes. With the guarantee of no spam and promise to keep all private information safe, consumers stay in control. CoverHound secured seed funding from Blumberg Capital in June 2011. For more information, visit coverhound.com.

LAWRENCEVILLE, GA — (Marketwire - April 5, 2011) - Trish Moore has joined Apartment Finder as National Accounts Director, West. In this new role, Ms. Moore will be responsible for driving the continued growth of Apartment Finder’s National Accounts through customer acquisitions, dedicated support management and the promotion of its CommunitySherpa social media marketing service, print publications and online advertising products serving the multi-family industry.

Ms. Moore has over 20 years of experience in successful sales, product, and operations management across the multifamily housing, real estate, lead generation, software as a service, and online advertising industries. Ms. Moore is a highly recognized industry professional with long-standing relationships with key industry leaders and will expand Apartment Finder’s ability to grow its current customer base by promoting the #1 consumer-preferred website with state-of-the-art searching, mapping and social media features for the multi-family housing market.

Throughout her career, Ms. Moore has represented notable brands and web properties, including Homestore, Rentnet, Move.com, CollegeRentals.com and Realtor.com. During her tenure at these companies, she generated enormous revenue and client expansions, managed and trained hundreds of sales executives, received several prestigious awards, and in multiple years was the recipient of the President’s Club award for Operations Manager of the Year and Sales Director of the Year.

“We are very excited to have Trish join the Apartment Finder team,” says Marcia Bollinger, Apartment Finder’s President. “She comes with extensive online and sales experience, and solid industry relationships that will help our clients grow their business. The combination of her rich multi-family industry knowledge, passion and talents are assets that our team and our clients will benefit from.”

Ms. Moore stated, “Being a part of a company that has an unsurpassed reputation of dedication and loyalty to its employees and its clients as Apartment Finder does, was a key factor in the decision to join this team. I am excited to introduce the Social Media platform to many clients in our industry while supporting our core product offering.”

Ms. Moore will be based out of San Francisco, California, where she lives with her husband, Keith Moore and daughter, Mia Moore. Please contact Trish Moore at tmoore@apartmentfinder.com, on Twitter @trishm00re or via LinkedIn http://www.linkedin.com/in/trishmoore.

About Network Communications, Inc.
Network Communications, Inc. is a leading local media company providing lead generation, advertising and Internet marketing services to the housing industry. The Company’s leading brands are Apartment Finder, The Real Estate Book, Digital Sherpa, Unique Homes, New England Home and Atlanta Homes & Lifestyles. NCI has market representation in more than 500 local markets around the United States. The Company’s strategy focuses on providing high-quality and measurable marketing solutions to local clients by leveraging its proprietary prospect-focused distribution and content management infrastructure. NCI distributes more than 9.4 million local print catalogs of apartments for rent and homes for sale every month through more than 300,000 distribution points; NCI’s websites are leading Internet destinations for consumers looking for homes to rent or buy, with an average of 2.0 million unique users every month; and it provides Internet marketing services using social media tools to its customers.

SAN FRANCISCO, CA — (Marketwire - 04/06/11) - XA.net, Inc., the leading provider of data-driven social advertising optimization, today announced that its optim.al multivariate ad platform is now an approved Facebook API Tools Vendor. Optim.al is the first multivariate social advertising platform which allows users to efficiently test Facebook ad variations, find the right audience and leverage unique data via one interface.

“Unlike many tech companies whose systems only think in terms of ‘keywords,’ XA.net’s roots in audience-based advertising differentiate them within the media space,” said Robin Kent, Founder of The Fearless Group and former Chairman & CEO of Universal McCann. “As a new agency, we’ve found the XA team and technology to be very helpful to us in quickly scaling both our display and social spending globally.”

A pioneer in display advertising since 2008, XA.net has built its own real-time bidding integrations with ad exchanges including the DoubleClick Ad Exchange, AdMeld, the Rubicon Project, AdBrite, CONTEXTWEB, PubMatic, OpenX and the Yahoo! Right Media Exchange.

“Companies are approaching us as a leader in Facebook advertising optimization and quickly realizing the additional benefits of combining social media, retargeting and audience targeting via real-time bidding,” said Rob Leathern, Founder and CEO of XA.net. “It all starts with social though, with optim.al.”

Optim.al’s multivariate ad and targeting testing is the most effective way to determine winning combinations of image, copy and targeting elements on Facebook versus running every possible combination.

“Optim.al has been the ideal platform for us to execute conversion-oriented multivariate tests within Facebook,” said Keith Moore, CMO of AcademixDirect. “The coordinated learnings we are accumulating and time we are saving on a daily basis is driving real ROI for us.”

For a limited time, XA.net is offering a special advertising package for advertisers that sign-up for both its real-time bidding and social media tools at http://be.optim.al/offer

About XA.net
XA.net’s audience-based ad technologies have optimized over 65 billion impressions for advertisers and agencies since its founding in 2008. XA.net is based in San Francisco and has received funding from prominent advertising technology investors including Jonah Goodhart, Noah Goodhart, Jerry Neumann and Michael Walrath.