Keith Moore

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TOM REDDIN APPOINTED TO DATAMYX BOARD OF DIRECTORS

BOCA RATON, FL, APRIL, 2012 – Datamyx, a premier automated marketing information services company, today announced that Dr. Charles W. Stryker and Tom Reddin have been appointed to the company’s Board of Directors effective immediately. Their appointments will support Datamyx’s aggressive plans for expansion into new markets and increasing product offerings across its key verticals. Datamyx is a portfolio company of Halyard Capital.

Dr. Charles W. Stryker has over 20 years of experience assisting firms in the information services industry in all aspects of their strategy and business development as Founder and President of Venture Development Center, Inc. (VDC). During his time with VDC, Dr. Stryker has acted as an advisor to many leaders in the space including Acxiom, Inc., Affinion, IAC (NASDAQ: IACI), IBM (NYSE:IBM), LexisNexis, Nielsen Holdings (NYSE: NLSN), and Yahoo! Inc. (NASDAQ:YHOO). Dr. Stryker has also played an active role in over 80 small to mid-sized firms and currently advises over 25 venture backed companies in the information services space. Recent VDC engagements have included BlueKai, Groupon, Jigsaw, Mint and Quova. Dr. Stryker has also served on the Boards of Directors of many public and private companies, including 24/7 Real Media, Greenfield OnLine, InfoGroup, Intelliquest and MyLife.

Mr. Reddin brings extensive experience fueling growth and building scale into early stage enterprises. As the former President and CEO of LendingTree, he was instrumental in growing the company from a small start-up into a nationally recognized brand and the country’s leader in online lending. Currently, Mr. Reddin runs Red Dog Ventures LLC, a boutique venture capital and advisory firm which focuses on early stage companies in the digital arena. He also sits on the Boards of several public companies, including Valassis Communications Inc. (NYSE: VCI), Tanger Factory Outlet Centers Inc. (NYSE: SKT) and Premier Farnell Plc. (LON: PFL). Earlier in his career, Mr. Reddin spent seventeen years in the consumer packaged goods industry, including five years as the Vice President of Consumer Marketing at Coca-Cola USA.

“With his many years of professional experience advising information services companies, Charlie is an ideal candidate to support our development of new, cutting-edge and technologically-advanced information products that will fuel our customers’ growth and optimize their marketing strategies,” said Ben Waldshan, CEO of Datamyx. “Tom will make a valuable addition to our Board, given his proven track record of taking companies of our size to the next level. His marketing expertise in the online lead generation industry will also help Datamyx advance its products and capabilities into the digital channels.”

“I have known Ben and his team for several years and have been able to observe the growth and diversification of the Datamyx business during that time. I am excited to help accelerate that growth and believe that Datamyx has a compelling market opportunity in front of it,” said Dr. Stryker.

Mr. Reddin added: “Datamyx’s proven products have significant potential not only for direct marketing customers in additional industry verticals, but also for online marketers seeking superior targeting and conversion. I look forward to working with the Datamyx team.”

About Datamyx
Based in Boca Raton, Florida, Datamyx leverages multi-sourced information, custom modeling and analytics tools, as well as its proprietary online technology platform, Intelidata Express, to provide marketers with actionable insights that help maximize return on their marketing investments. Datamyx’s products help optimize its customers’ acquisition, cross-sell, and retention marketing programs in the automotive, banking, credit union, mortgage, insurance, and consumer services verticals. Datamyx is also the only provider of integrated information, technology and analytics solutions derived from all three national credit bureaus as well as other compiled databases.

About Halyard Capital
Halyard Capital (www.halyard.com) is a New York-based private equity firm with over $600 million of capital under management, focused on leveraged buyout and growth equity investment opportunities in technology-enabled information, data analytics and business services companies that serve industry verticals with strong macroeconomic trends, such as Education, Healthcare, Marketing Services and Media. The firm has extensive experience and a proven track record within these sectors, having invested in businesses that include TRANZACT, HCPro, EducationDynamics, Engauge and Presidio Networks.

Filed under tom reddin halyard capital datamyx lendingtree

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AcademixDirect Appoints Keith Moore Chief Marketing Officer

Mountain View, Ca. – Karen C. Francis, CEO of higher education marketing company AcademixDirect (www.academixdirect.com) has announced the appointment of Keith Moore as Chief Marketing Officer.  An expert in online lead generation, lead scoring and internet marketing, having previously served as an SVP and a General Manager at LendingTree, Moore will direct AcademixDirect’s marketing efforts, as well as support new product development and product expansion.  

“Keith shares AcademixDirect’s commitment to developing a superior consumer experience for potential students embarking upon their college search,” said Francis.  “We will leverage his outstanding lead generation, marketing and technical expertise to introduce products and services that will help students make informed decisions and match them with the education and training to equip them for success in the 21st century economy.”  

“The online education industry continues to evolve and I’m impressed by the forward-thinking team at AcademixDirect, which has set itself apart with a highly tailored and transparent approach to matching prospective students with appropriate schools,” said Moore.  “The company’s success is represented by its strong growth, customer loyalty and repeated appearances on the Inc. 500 list of fastest growing private companies.  I’m looking forward to enhancing our marketing reach and user experience, making AcademixDirect an indispensible ally to our education partners and a trusted advisor to prospective students.”  

Moore was most recently CMO of iContact, which provides professional email marketing for small to medium businesses and non-profit organizations.  Prior to that, he served as a Senior Vice President and General Manager at LendingTree, overseeing the short form mortgage division, previously known as GetSmart, and owning the Emerging Businesses division of Tree.com following the IAC spinoff of LendingTree in 2008. 

In these roles, Moore led new product development, marketing, and sales, which significantly expanded LendingTree’s digital media reach.  He also served as the Senior Vice President of Marketing for LoanWeb.com and 4Insurance.com; Vice President of Marketing, Sales and Internet Operations for Western Mutual; and owned and operated TouchService, an internet development and marketing services firm.  

A frequent speaker and industry panelist for internet marketing and lead generation conferences, Moore has spoken at LeadsCon, the TargusInfo Online Lead Quality Summits, Inman News’ Real Estate Connects and the 1st and 2nd Internet Summits.  He is a graduate of Appalachian State University in North Carolina. 

About AcademixDirect

As the leading education marketing company focused entirely on higher education, AcademixDirect is a trusted partner creating tailored solutions for improving university enrollment.  AcademixDirect strives to innovate better ways to connect college-bound students with the schools that will help them succeed.  To that end, the company deploys advanced technology that incorporates a proprietary matching algorithm, fraud detection software, lead scoring and targeting capabilities, as well as a unique customer-centric approach to create value for both educational institutions and students. 

Filed under keith moore cmo academixdirect chief marketing officer karen francis lendingtree gm svp tree.com leadscon targusinfo internet summit appalachian state university icontact

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LendingTree Helps Consumers Find Reverse Mortgage Lenders Online

CHARLOTTE, N.C., Jan. 27, 2009 /PRNewswire/ — If you’re over 62 and a homeowner you have a unique opportunity to get significant, spendable value from your home, even if you still hold an existing mortgage. Recently, LendingTree launched a reverse mortgage service for interested senior homeowners looking to talk with lenders who can help them consider using the equity they have built in their home.

Senior homeowners have spent years, often decades, building up equity in their homes. An increasingly common practice of homeowners over the age of 62 is to obtain a reverse mortgage (also known as a HECM, a home equity conversion mortgage) which gives qualified senior homeowners a proven solution to help fund their retirement needs. In addition, and importantly to most independent seniors, a reverse mortgage allows them to live in their home as long as they wish.

Reverse mortgages may be a good option to consider for some, but before moving forward, it’s important to fully understand how they work. The following helpful advice comes from the LendingTree Smart Borrower Center:

— Reverse mortgage candidates must be at least 62 years of age, have significant equity in their property, and be looking for a reverse mortgage on their primary residence only.

— Anyone who intends to apply for a reverse mortgage is required by law to complete a 45-minute counseling session with a HUD (Housing and Urban Development) approved counselor*.

— The sum from a reverse mortgage can be paid to you in a couple of different ways; all at once in a single lump sum of cash; as a regular monthly loan advance or as a credit line that lets you decide how much cash to use and when to use it; or you may have the option to choose a combination of any of these payment plans.

— The amount of cash you can get from your home’s equity is determined by a number of factors including your age, your home’s value and location, and current interest rates.

— Reverse mortgages may have tax consequences, could affect eligibility for assistance under Federal and State programs, and may have an impact on the estate and heirs of the homeowner.

Keith Moore, Senior Vice President of Emerging Businesses for LendingTree.com said, “One of the defining characteristics of LendingTree is our dedication to helping consumers. With baby boomers nearing and entering retirement age, a larger population than ever before is now eligible for reverse mortgages and LendingTree, as always, is here to help. LendingTree is exactly the resource for consumers looking to obtain all types of home, car, and education loans - and we’re pleased to expand our offerings to benefit senior homeowners.”

For more information about reverse mortgages, visit the LendingTree Smart Borrower Center.

About LendingTree

LendingTree, LLC is the nation’s leading online lending exchange, providing a marketplace that connects consumers with multiple lenders that compete for their business. Since inception, LendingTree has facilitated more than 25 million loan requests and $185 billion in closed loan transactions. LendingTree provides access to lenders offering mortgages and refinance loans, home equity loans/lines of credit, auto loans, personal loans and credit cards via www.lendingtree.com and 800-555-TREE.

Launched in 1998 with headquarters in Charlotte, N.C., LendingTree also owns and operates LendingTree Loans(sm), GetSmart.com, InsuranceTree.com, LendingTreeAutos.com, DegreeTree.com, TuitionTree.com, CreditWise.com, and HomeLoanCenter.com. LendingTree, LLC is a subsidiary of Tree.com, Inc. (Nasdaq: TREE).

Filed under keith moore lendingtree lead generation online lead generation reverse mortgage

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Guy Kawasaki to Provide Secrets of Innovation to Online Lead Generators

Marketing Revolutionary Tops Lineup for Online Lead Quality Summit Presented by TARGUSinfo

VIENNA, VA—(Marketwire - August 20, 2008) - Visionary entrepreneur Guy Kawasaki will deliver the keynote speech on “The Art of Innovation,” topping a lineup of online marketing industry leaders speaking at the Online Lead Quality Summit presented by TARGUSinfo on Sept. 17-18 at the Mandalay Bay Resort & Casino in Las Vegas.

The third-annual Online Lead Quality Summit is dedicated to bringing new ideas and strategies to marketers for their online lead generation efforts. Over 300 lead buyers and sellers will be on hand to hear Kawasaki, the Managing Director of Garage Technology Ventures, an early-stage venture capital firm, and a columnist for Entrepreneur Magazine. Previously, Kawasaki was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer.

“Grand Canyon University consistently plans attendance to the Online Lead Quality Summits for the valuable information presented and to explore ever-growing opportunities to improve lead quality and in turn increase ROI,” said Angela Siegel, Online Marketing Manager for Grand Canyon University. “We’re looking forward to this year’s Summit.”

Other must-see speakers include LendingTree CEO Doug Lebda and SVP, Emerging Business Group, Keith Moore, who will share know-how in an “Ask the Experts” session and a “Legendary Lead Generation Campaign” session, respectively. FordDirect Director of Lead Management Mike Kissman will provide tips on “Distributing Leads in the Fast Lane.”

“In this economy, online lead generators are focused on finding the industry innovations that provide immediate business value,” said David Wengel, TARGUSinfo General Manager, Interactive Markets and host of the Online Lead Quality Summit. “At the Summit, dozens of industry thought leaders will deliver inside looks at the cutting-edge strategies that move the needle. For example, this is the first and only event where marketers can hear companies explaining how they’ve implemented lead scoring and what they’ve learned.”

The 2008 Online Lead Quality Summit is also the first event with dedicated tracks for the education, automotive and finance verticals or a track on lead scoring across industries. No other event features the latest best practices on collecting, verifying and scoring leads.

Summit presenters include some of the greatest minds in the industry:

--  Doug Lebda, CEO, LendingTree
--  Mike Kissman, Director of Lead Management, FordDirect
--  Gayle Guzzardo, Senior Vice President, Q Interactive and Chair, IAB
    Lead Generation Committee
-- Keith Moore, SVP, Emerging Business Group, LendingTree
-- Colin Lucas-Mudd, CEO, morefocus group
--  Jerry Smith, President, morefocus group
--  Steven Owlett, Vice President, Channel Marketing, Laureate Education,
    Inc.
--  Brian Stapp, CEO, Loud Amplifier Marketing
--  Nat Plane, CEO, WambaTech
--  Sean Fox, COO, Reply!
--  Chris Burford, Director of Lead Generation & Analytics, Ashworth
    University
--  Terrence Thomas, CMO and VP of Business Development, eLearners.com
--  Ronald Kennedy, Executive Director of Distance Learning Program,
    Liberty University
--  Shaun Redgate, Senior Associate, Liberty University
--  Josh Perlstein, President, Response Media
--  Jesse Johanessen, VP, Kaufman Brothers
--  Geoff Infield, VP, Media and Publishing, CallSource
--  Anthony Monteiro, Business Development Director, Prime Motor Group
--  Michael Spadafore, Director of Product Strategy, R.L. Polk & Co.
--  Michael Ferree, Online Marketing Manager, ZipSearch!, LLC
--  Chris Meerschaert, Director of Client Services, Adchemy, Inc.
--  Scott Shanker, Senior Director, Consumer Lending, LeadPoint
--  Clayton Carter, Manager, Marketing Production, Prosper, Inc.
--  Mark Zahar, EVP, Sales, Prospectiv
--  Jay Weintraub, Founder, LeadsCon
--  Mara Fineschriber, Director of Marketing, Western Governors University
--  Sean Cheyney, Vice President of Marketing and Business Development,
    AccuQuote
--  Brian Mahoney, VP Business Development, CourseAdvisor, Inc.
--  Renee Menkova, Director of Internet Strategy, Rasmussen College
    

For more information or to register, go to http://www.TARGUSinfo.com/summit or call 800.6.TARGUS (800.682.7487).

About TARGUSinfo

On-Demand Information(SM) services from TARGUSinfo provide unique identification, verification, qualification and location solutions that enable Web-based marketers, retailers, call-center operators, communication service providers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.

Filed under keith moore lendingtree targusinfo guy kawasaki emerging business lead quality lead generators

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CreditCards.com Powers Credit Card Channel on LendingTree.com & GetSmart.com:

02/18/2008 - AUSTIN, Texas - CreditCards.com announced today that it has been selected by LendingTree, LLC to power the credit card channels on LendingTree.com and its sister site, GetSmart.com. Visitors to both LendingTree.com and GetSmart.com can now shop, compare and apply for competing credit cards through the CreditCards.com search engine technology. The search engine, which is updated daily with current credit card offers, provides potential customers a means to compare hundreds of current credit card offers in order to find the best deal for them.

Keith Moore, general manager of LendingTree’s emerging businesses group, says, “This new offering is a win for users of both LendingTree.com and GetSmart.com, allowing them to see multiple offers from competing credit card companies in one easy-to-navigate setting. The CreditCards.com search engine is the best in its class, organizing hundreds of offers by category including low-interest credit cards, credit cards with rewards programs, airline credit cards, cash-back credit cards, small business credit cards, student credit cards, instant approval credit cards as well as prepaid debit cards. We’re delighted to bring this new level of choice, competition and price transparency to anyone who’s looking for the best deals in the credit card category.”

“CreditCards.com strives to help consumers, shop, compare and apply for credit cards in a searchable and easy-to-navigate setting,” said Elisabeth DeMarse, CEO of CreditCards.com. “We are honored to be selected as the choice to power the credit card channels of LendingTree.com and GetSmart.com.”

Filed under creditcards.com lendingtree keith moore getsmart gm