Posts tagged targusinfo

Mountain View, Ca. – Karen C. Francis, CEO of higher education marketing company AcademixDirect (www.academixdirect.com) has announced the appointment of Keith Moore as Chief Marketing Officer.  An expert in online lead generation, lead scoring and internet marketing, having previously served as an SVP and a General Manager at LendingTree, Moore will direct AcademixDirect’s marketing efforts, as well as support new product development and product expansion.  

“Keith shares AcademixDirect’s commitment to developing a superior consumer experience for potential students embarking upon their college search,” said Francis.  “We will leverage his outstanding lead generation, marketing and technical expertise to introduce products and services that will help students make informed decisions and match them with the education and training to equip them for success in the 21^st century economy.”  

“The online education industry continues to evolve and I’m impressed by the forward-thinking team at AcademixDirect, which has set itself apart with a highly tailored and transparent approach to matching prospective students with appropriate schools,” said Moore.  “The company’s success is represented by its strong growth, customer loyalty and repeated appearances on the Inc. 500 list of fastest growing private companies.  I’m looking forward to enhancing our marketing reach and user experience, making AcademixDirect an indispensible ally to our education partners and a trusted advisor to prospective students.”  

Moore was most recently CMO of iContact, which provides professional email marketing for small to medium businesses and non-profit organizations.  Prior to that, he served as a Senior Vice President and General Manager at LendingTree, overseeing the short form mortgage division, previously known as GetSmart, and owning the Emerging Businesses division of Tree.com following the IAC spinoff of LendingTree in 2008. 

In these roles, Moore led new product development, marketing, and sales, which significantly expanded LendingTree’s digital media reach.  He also served as the Senior Vice President of Marketing for LoanWeb.com and 4Insurance.com; Vice President of Marketing, Sales and Internet Operations for Western Mutual; and owned and operated TouchService, an internet development and marketing services firm.  

A frequent speaker and industry panelist for internet marketing and lead generation conferences, Moore has spoken at LeadsCon, the TargusInfo Online Lead Quality Summits, Inman News’ Real Estate Connects and the 1^st and 2^nd Internet Summits.  He is a graduate of Appalachian State University in North Carolina. 

About AcademixDirect

As the leading education marketing company focused entirely on higher education, AcademixDirect is a trusted partner creating tailored solutions for improving university enrollment.  AcademixDirect strives to innovate better ways to connect college-bound students with the schools that will help them succeed.  To that end, the company deploys advanced technology that incorporates a proprietary matching algorithm, fraud detection software, lead scoring and targeting capabilities, as well as a unique customer-centric approach to create value for both educational institutions and students. 

Marketing Revolutionary Tops Lineup for Online Lead Quality Summit Presented by TARGUSinfo

VIENNA, VA—(Marketwire - August 20, 2008) - Visionary entrepreneur Guy Kawasaki will deliver the keynote speech on “The Art of Innovation,” topping a lineup of online marketing industry leaders speaking at the Online Lead Quality Summit presented by TARGUSinfo on Sept. 17-18 at the Mandalay Bay Resort & Casino in Las Vegas.

The third-annual Online Lead Quality Summit is dedicated to bringing new ideas and strategies to marketers for their online lead generation efforts. Over 300 lead buyers and sellers will be on hand to hear Kawasaki, the Managing Director of Garage Technology Ventures, an early-stage venture capital firm, and a columnist for Entrepreneur Magazine. Previously, Kawasaki was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer.

“Grand Canyon University consistently plans attendance to the Online Lead Quality Summits for the valuable information presented and to explore ever-growing opportunities to improve lead quality and in turn increase ROI,” said Angela Siegel, Online Marketing Manager for Grand Canyon University. “We’re looking forward to this year’s Summit.”

Other must-see speakers include LendingTree CEO Doug Lebda and SVP, Emerging Business Group, Keith Moore, who will share know-how in an “Ask the Experts” session and a “Legendary Lead Generation Campaign” session, respectively. FordDirect Director of Lead Management Mike Kissman will provide tips on “Distributing Leads in the Fast Lane.”

“In this economy, online lead generators are focused on finding the industry innovations that provide immediate business value,” said David Wengel, TARGUSinfo General Manager, Interactive Markets and host of the Online Lead Quality Summit. “At the Summit, dozens of industry thought leaders will deliver inside looks at the cutting-edge strategies that move the needle. For example, this is the first and only event where marketers can hear companies explaining how they’ve implemented lead scoring and what they’ve learned.”

The 2008 Online Lead Quality Summit is also the first event with dedicated tracks for the education, automotive and finance verticals or a track on lead scoring across industries. No other event features the latest best practices on collecting, verifying and scoring leads.

Summit presenters include some of the greatest minds in the industry:

--  Doug Lebda, CEO, LendingTree
--  Mike Kissman, Director of Lead Management, FordDirect
--  Gayle Guzzardo, Senior Vice President, Q Interactive and Chair, IAB
    Lead Generation Committee
--  Keith Moore, SVP, Emerging Business Group, LendingTree
--  Colin Lucas-Mudd, CEO, morefocus group

--  Jerry Smith, President, morefocus group
--  Steven Owlett, Vice President, Channel Marketing, Laureate Education,
    Inc.
--  Brian Stapp, CEO, Loud Amplifier Marketing
--  Nat Plane, CEO, WambaTech
--  Sean Fox, COO, Reply!
--  Chris Burford, Director of Lead Generation & Analytics, Ashworth
    University
--  Terrence Thomas, CMO and VP of Business Development, eLearners.com
--  Ronald Kennedy, Executive Director of Distance Learning Program,
    Liberty University
--  Shaun Redgate, Senior Associate, Liberty University
--  Josh Perlstein, President, Response Media
--  Jesse Johanessen, VP, Kaufman Brothers
--  Geoff Infield, VP, Media and Publishing, CallSource
--  Anthony Monteiro, Business Development Director, Prime Motor Group
--  Michael Spadafore, Director of Product Strategy, R.L. Polk & Co.
--  Michael Ferree, Online Marketing Manager, ZipSearch!, LLC
--  Chris Meerschaert, Director of Client Services, Adchemy, Inc.
--  Scott Shanker, Senior Director, Consumer Lending, LeadPoint
--  Clayton Carter, Manager, Marketing Production, Prosper, Inc.
--  Mark Zahar, EVP, Sales, Prospectiv
--  Jay Weintraub, Founder, LeadsCon
--  Mara Fineschriber, Director of Marketing, Western Governors University
--  Sean Cheyney, Vice President of Marketing and Business Development,
    AccuQuote
--  Brian Mahoney, VP Business Development, CourseAdvisor, Inc.
--  Renee Menkova, Director of Internet Strategy, Rasmussen College
    

For more information or to register, go to http://www.TARGUSinfo.com/summit or call 800.6.TARGUS (800.682.7487).

About TARGUSinfo

On-Demand Information(SM) services from TARGUSinfo provide unique identification, verification, qualification and location solutions that enable Web-based marketers, retailers, call-center operators, communication service providers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.